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Do the things customers CAN'T do - Get paid in $$$$
Do the things customers WON'T do - Get paid in $$$
Do the things customers DON'T do - Get paid in $$
Do the things customers ALREADY do - Get paid in $ ONLY
One more way to think about this is
Important and Urgent things for customers - Get paid in $$$$
Urgent but NOT Important things for customers - Get paid in $$$
Important but NOT urgent things for customers - Get paid in $$
NOT Important and NOT Urgent things for customers - Get paid in $ ONLY
One more way to think about this is
Sell product to MORE CUSTOMERs (market size)
Sell MORE PRODUCTS (cross sell)
Sell product MORE FREQUENTLY (consumption)
Sell products at the PREMIUM PRICE (brand)
One more way to think about this from Product perspective is
Make something BETTER
Make something FASTER
Make something CHEAPER
Make something EASIER
Do the things customers WON'T do - Get paid in $$$
Do the things customers DON'T do - Get paid in $$
Do the things customers ALREADY do - Get paid in $ ONLY
One more way to think about this is
Important and Urgent things for customers - Get paid in $$$$
Urgent but NOT Important things for customers - Get paid in $$$
Important but NOT urgent things for customers - Get paid in $$
NOT Important and NOT Urgent things for customers - Get paid in $ ONLY
One more way to think about this is
Sell product to MORE CUSTOMERs (market size)
Sell MORE PRODUCTS (cross sell)
Sell product MORE FREQUENTLY (consumption)
Sell products at the PREMIUM PRICE (brand)
One more way to think about this from Product perspective is
Make something BETTER
Make something FASTER
Make something CHEAPER
Make something EASIER