How are rhetorical devices used in advertising to influence consumers?

[emma56]

So, I was flipping through some magazines the other day and couldn’t help but notice how often ads use emotional triggers to sell stuff. One had this powerful image of a lonely dog with the phrase “He waits every day… until you come home.” It totally got to me—and then I realized it was just an ad for some home security system! It made me wonder: are there actual techniques or strategies behind this kind of messaging? I’ve heard about rhetorical stuff being used in speeches, but do advertisers seriously plan this out too? Has anyone here looked into how this works?