How are rhetorical devices used in advertising to influence consumers?

[swehrose]

<!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->Oh yeah, that’s definitely not a coincidence. Advertisers use tons of strategic language tricks to grab attention or stir emotion. It’s not just random – they actually rely on specific rhetorical devices to do that. Like pathos, which is exactly what you saw with that dog ad — pulling on heartstrings. I looked into this a while back when I was working on a presentation and found this useful breakdown of different techniques: rhetorical devices. It really helped me spot these tricks more easily. I remember once being totally moved by an ad that used repetition — the same comforting phrase said over and over — and only later realized I’d bought the product the next day. Funny how that works on us without us even noticing.