ALERT!
Click here to register with a few steps and explore all our cool stuff we have to offer!
The Lounge

How are rhetorical devices used in advertising to influence consumers?

Submitted by emma56 at 16-06-2025, 11:34 PM


How are rhetorical devices used in advertising to influence consumers?
241 Views
swehrose's Avatar'
swehrose
Offline
#2
<!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->Oh yeah, that’s definitely not a coincidence. Advertisers use tons of strategic language tricks to grab attention or stir emotion. It’s not just random – they actually rely on specific rhetorical devices to do that. Like pathos, which is exactly what you saw with that dog ad — pulling on heartstrings. I looked into this a while back when I was working on a presentation and found this useful breakdown of different techniques: rhetorical devices. It really helped me spot these tricks more easily. I remember once being totally moved by an ad that used repetition — the same comforting phrase said over and over — and only later realized I’d bought the product the next day. Funny how that works on us without us even noticing.
0
Reply


Messages In This Thread
RE: How are rhetorical devices used in advertising to influence consumers? - by swehrose - 24-06-2025, 06:35 PM


Users browsing this thread: 1 Guest(s)